PUT YOUR  BRAND AT THE CENTER.OF CHANGE.

ABOUT ME

CRAIG BIDA

Founder & CEO

I founded THINK DESIGN DISRUPT to help organizations of all kinds leverage the power of branding to create lasting, positive, social and environmental change.  

I'm a Strategist, Storyteller, and Multi-Sector expert, focused on creating opportunities and driving results. I have deep expertise leveraging branding, communications, strategic philanthropy, and partnerships to create competitive advantage. 

An English Major with an MBA, I'm an idealist with a practical side, an activist with a corporate streak (+15 years at P&G and Omnicom).

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I've worked with leading brands across sectors including Disney, Hilton Worldwide, FedEx, Kenneth Cole, Luxottica, Sierra Club, the USO, American Cancer Society, and the National Park Service.

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An Executive in Residence, Senior Fellow in Social Innovation, and Adjunct Lecturer at Babson College, I co-teach Affordable Design and Entrepreneurship--an experiential social entrepreneurship collaboration among Babson, Olin, and Wellesley colleges that seeks to address global challenges like air quality, child education, community development, food security, and health.