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PUT YOUR  BRAND AT THE CENTER.OF CHANGE.

ABOUT ME

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CRAIG BIDA

Founder & CEO

I founded THINK DESIGN DISRUPT to help organizations of all kinds leverage the power of branding to create lasting, positive, social and environmental change.  


I'm a Strategist, Storyteller, and Multi-Sector expert, focused on creating opportunities and driving results. I have deep expertise leveraging branding, communications, strategic philanthropy, and partnerships to create competitive advantage. 


An English Major with an MBA, I'm an idealist with a practical side, an activist with a corporate streak (+15 years at P&G and Omnicom).

I've worked with leading brands across sectors including Disney, Hilton Worldwide, FedEx, Kenneth Cole, Luxottica, Sierra Club, the USO, American Cancer Society, and the National Park Service.

An Executive in Residence, Senior Fellow in Social Innovation, and Adjunct Lecturer at Babson College, I co-teach Affordable Design and Entrepreneurship--an experiential social entrepreneurship collaboration among Babson, Olin, and Wellesley colleges that seeks to address global challenges like air quality, child education, community development, food security, and health.

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