OUR APPROACH:
THINK DESIGN DISRUPT
We’re passionate about helping you think differently about your brand. We seek to expand horizons, embrace new possibilities, and reimagine your brand's impact on the world.
We’ve developed and honed a proprietary approach to designing, reimagining, and activating brands. It encompasses deep, analytical thinking and understanding, intensive, user-centric solution design, and comprehensive identification of opportunities to disrupt your status quo.
We design skillfully facilitated, co-creative interactions including in-depth interviews, workshops, prototyping sessions, and bootcamps to tap into the expertise of your brand’s diverse stakeholders. Together, we pursue a dynamic, experiential process to define your brand strategy and give voice and action to your aspirations of positive social/environmental impact.
We then collaborate with you to activate your brand, seeking to overcome barriers and constraints to make real impact happen.
1. THINK
Develop deep understanding of stakeholder insights and brand issues/opportunities:
Qualitative and Quantitative Research
Stakeholder Insight Development
Impact Assessment
Competitive Benchmarking
Asset Mapping
2. DESIGN
Develop differentiated, insight-driven strategies, programs, and assets:
Brand Strategy
Brand Architecture
Naming/Tagline
Logo and Visual identity
Cause-Related Marketing
Platform and Campaign Development
Brand Management
Strategic Corporate Philanthropy
Sustainable Business Innovation
Corporate Social Responsibility
Partnership/Fundraising Strategies
Employee Engagement and Volunteering
3. DISRUPT
Activate disruptive branding, marketing, and communications executions:
Storytelling, Messaging, and Communications
Content Development
Thought Leadership
Platform and Campaign Activation
Initiative Launch and Management
Stakeholder Engagement
Digital Assets and Print Collateral
Media/Public Relations
Metrics, Measurement and Impact Analysis