ADVERTISING I LIKE
Secret makes it look easy--building brand equity and brand value while leveraging the power of its brand platform and voice to drive positive societal change.
Airbnb puts it out there, leveraging its voice to make a powerful statement about inclusion. And backs it up with a financial commitment to provide housing for displaced people.
2014 World Cup frenzy has come and gone. But this ad still sticks for me. Beats by Dre's "Game Before the Game" is raw power and passion.