ABOUT ME: THE SHORT AND THE LONG OF IT....
THE SHORT STORY:
I'm a Brand Strategist, Storyteller, and Multi-Sector expert, focused on creating opportunities and driving breakthrough results for companies and nonprofits. I have deep expertise leveraging CSR, strategic philanthropy and public-private partnerships to create competitive advantage. An English Major and an M.B.A (Yale 2x), I'm an idealist with a practical side, a budding activist with a corporate streak (11+ years at P&G, 4+ years at Cone/Omnicom) and, snap, an aspiring photographer always with a camera in hand.
I'm a Brand Strategist, Storyteller, and Multi-Sector expert, focused on creating opportunities and driving breakthrough results for companies and nonprofits. I have deep expertise leveraging CSR, strategic philanthropy and public-private partnerships to create competitive advantage. An English Major and an M.B.A (Yale 2x), I'm an idealist with a practical side, a budding activist with a corporate streak (11+ years at P&G, 4+ years at Cone/Omnicom) and, snap, an aspiring photographer always with a camera in hand.
THE NOVEL:
I'M A DYNAMIC, SEASONED EXECUTIVE with core strengths in strategy, product and business model innovation, CSR, marketing, communications and business development. A passionate change agent, I have +20 years of experience creating value and driving breakthrough results across the private, public and non-profit sectors. I have deep expertise leveraging CSR, strategic philanthropy and public-private partnerships to create competitive advantage.
FROM 2010-2014, I WAS EXECUTIVE VICE PRESIDENT, CORPORATE SOCIAL RESPONSIBILITY AT CONE COMMUNICATIONS, a leading agency that is part of the +$12B global Omnicom group. Cone takes a unique, multi-functional approach to creating integrated corporate social responsibility platforms, developing and evolving purpose-driven brands, and engaging consumers and other stakeholders to drive positive societal impact. At Cone, I led development of strategic brand-building programs that drive corporate sustainability by delivering business results AND positive societal impact. Leveraging deep expertise in innovation, brand-building, and business model evolution, I served as a high-level, strategic advisor to corporate, non-profit and social enterprise clients on branding, strategy development& activation, strategic partnerships and integrated marketing communications.
AT CONE MY CORPORATE AND NONPROFIT CLIENTS INCLUDED: FedEx, Hilton, Scotts, Jockey, Green Mountain Coffee Roasters, Purina, Target,Walgreens, Time Warner Cable, Pinnacle, Northwestern Mutual, Xylem, ITT, Oakley, Kenneth Cole, Pernod Ricard, Bud Light, The Hartford, maurices, Rue La La, Charter Communications, General Mills, Sierra Club, Nars, Neiman Marcus, Sodexo, The Walt Disney Company, NBC Universal, Vestergaard Fransen, Keds, Sperry Topsider, Go Ahead tours, Lindt, the Lawyer’s Committee for Civil Rights, the American Heart Association, the American Cancer Society, Juvenile Diabetes Research Foundation, American Kidney Fund, Plan USA, PCI Global, the Babson Social Innovation Lab, Autism Speaks, the USO, Citizen Schools, Peace First, The Global Soap Project, Two Ten Footwear Foundation, Folds of Honor, Vitamin Angels, and Farm Aid.
MY ADDITIONAL PROFESSIONAL EXPERIENCE INCLUDES +11 years at Procter & Gamble, where I led marketing and business strategy on some of the world's most trusted consumer brands, including Duracell, Braun, PUR, and Iams. I also led shopper marketing across the full portfolio of Procter& Gamble brands—including Tide, Crest, Downy, Pampers and Pantene, at leading mass, grocery, specialty and online retailers. I also have +4 years of government experience, working for the City of New York where I developed housing and economic development programs and forged public-private partnerships to turn around some of the City's most distressed and crime-ridden neighborhoods. A passionate communicator and storyteller, I have extensive media and communications experience, working as a writer and editor for companies including Hachette-Filipacchi, CityBeat, Rx.com, and American Book Publishing.
I'VE VOLUNTEERED WITH NONPROFITS IN A VARIETY OF ROLES (VOLUNTEER, BOARD MEMBER AND STRATEGIC ADVISER), including MathPOWER, a nonprofit that improves the lives of urban youth by developing mathematical proficiency and personal resiliency; Iracambi, an environmental/economic development nonprofit dedicated to protecting Brazil's Eastern Atlantic Rainforest and driving sustainable local development; Citizen Schools, an educational nonprofit focused on providing expanded learning day in low-income communities; The Literacy Network of Greater Cincinnati, a nonprofit coordinating literacy programs with +100 provider agencies; Avenir & Patrimoine, a French nonprofit dedicated to conservation of global cultural heritage; the Charlotte, VT Volunteer Fire Department, a small, rural fire department; and the Local Development Corporation of East New York, a nonprofit providing technical assistance to local entrepreneurs and small business owners.
I SPEAK AND WRITE REGULARLY about CSR, brand-building, cause marketing, purpose-driven branding, stakeholder engagement and change management via blog, op-ed media interviews and conferences. I've moderated panels/spoken at conferences including the Global PR Summit, Commit Forum, the Social Media Strategies Summit, Boston Net Impact, the Conference Board, the American Marketing Association, Yale Philanthropy Conference, the Cause Marketing Forum, and the Boston College Center for Corporate Citizenship Conference. I’ve also lectured on CSR at institutions including Fordham University, Yale University, Boston College and the University of Applied Sciences Utrecht, Netherlands.
MY EDUCATION/ INTERESTS: I'm a Yale graduate (MBA and BA), with a degree in French (MA) from the University of Vermont, where I was also a Graduate Teaching Fellow. I love languages (I’m fluent in French, and conversant in Spanish and Italian). I enjoy cooking, gardening, writing, travel, winter sports, photography and collecting old advertising.
I'M A DYNAMIC, SEASONED EXECUTIVE with core strengths in strategy, product and business model innovation, CSR, marketing, communications and business development. A passionate change agent, I have +20 years of experience creating value and driving breakthrough results across the private, public and non-profit sectors. I have deep expertise leveraging CSR, strategic philanthropy and public-private partnerships to create competitive advantage.
FROM 2010-2014, I WAS EXECUTIVE VICE PRESIDENT, CORPORATE SOCIAL RESPONSIBILITY AT CONE COMMUNICATIONS, a leading agency that is part of the +$12B global Omnicom group. Cone takes a unique, multi-functional approach to creating integrated corporate social responsibility platforms, developing and evolving purpose-driven brands, and engaging consumers and other stakeholders to drive positive societal impact. At Cone, I led development of strategic brand-building programs that drive corporate sustainability by delivering business results AND positive societal impact. Leveraging deep expertise in innovation, brand-building, and business model evolution, I served as a high-level, strategic advisor to corporate, non-profit and social enterprise clients on branding, strategy development& activation, strategic partnerships and integrated marketing communications.
AT CONE MY CORPORATE AND NONPROFIT CLIENTS INCLUDED: FedEx, Hilton, Scotts, Jockey, Green Mountain Coffee Roasters, Purina, Target,Walgreens, Time Warner Cable, Pinnacle, Northwestern Mutual, Xylem, ITT, Oakley, Kenneth Cole, Pernod Ricard, Bud Light, The Hartford, maurices, Rue La La, Charter Communications, General Mills, Sierra Club, Nars, Neiman Marcus, Sodexo, The Walt Disney Company, NBC Universal, Vestergaard Fransen, Keds, Sperry Topsider, Go Ahead tours, Lindt, the Lawyer’s Committee for Civil Rights, the American Heart Association, the American Cancer Society, Juvenile Diabetes Research Foundation, American Kidney Fund, Plan USA, PCI Global, the Babson Social Innovation Lab, Autism Speaks, the USO, Citizen Schools, Peace First, The Global Soap Project, Two Ten Footwear Foundation, Folds of Honor, Vitamin Angels, and Farm Aid.
MY ADDITIONAL PROFESSIONAL EXPERIENCE INCLUDES +11 years at Procter & Gamble, where I led marketing and business strategy on some of the world's most trusted consumer brands, including Duracell, Braun, PUR, and Iams. I also led shopper marketing across the full portfolio of Procter& Gamble brands—including Tide, Crest, Downy, Pampers and Pantene, at leading mass, grocery, specialty and online retailers. I also have +4 years of government experience, working for the City of New York where I developed housing and economic development programs and forged public-private partnerships to turn around some of the City's most distressed and crime-ridden neighborhoods. A passionate communicator and storyteller, I have extensive media and communications experience, working as a writer and editor for companies including Hachette-Filipacchi, CityBeat, Rx.com, and American Book Publishing.
I'VE VOLUNTEERED WITH NONPROFITS IN A VARIETY OF ROLES (VOLUNTEER, BOARD MEMBER AND STRATEGIC ADVISER), including MathPOWER, a nonprofit that improves the lives of urban youth by developing mathematical proficiency and personal resiliency; Iracambi, an environmental/economic development nonprofit dedicated to protecting Brazil's Eastern Atlantic Rainforest and driving sustainable local development; Citizen Schools, an educational nonprofit focused on providing expanded learning day in low-income communities; The Literacy Network of Greater Cincinnati, a nonprofit coordinating literacy programs with +100 provider agencies; Avenir & Patrimoine, a French nonprofit dedicated to conservation of global cultural heritage; the Charlotte, VT Volunteer Fire Department, a small, rural fire department; and the Local Development Corporation of East New York, a nonprofit providing technical assistance to local entrepreneurs and small business owners.
I SPEAK AND WRITE REGULARLY about CSR, brand-building, cause marketing, purpose-driven branding, stakeholder engagement and change management via blog, op-ed media interviews and conferences. I've moderated panels/spoken at conferences including the Global PR Summit, Commit Forum, the Social Media Strategies Summit, Boston Net Impact, the Conference Board, the American Marketing Association, Yale Philanthropy Conference, the Cause Marketing Forum, and the Boston College Center for Corporate Citizenship Conference. I’ve also lectured on CSR at institutions including Fordham University, Yale University, Boston College and the University of Applied Sciences Utrecht, Netherlands.
MY EDUCATION/ INTERESTS: I'm a Yale graduate (MBA and BA), with a degree in French (MA) from the University of Vermont, where I was also a Graduate Teaching Fellow. I love languages (I’m fluent in French, and conversant in Spanish and Italian). I enjoy cooking, gardening, writing, travel, winter sports, photography and collecting old advertising.